NEW! Woman Shaves Head To Encourage Yearly Breast Cancer Screenings

Breast cancer is the second-highest cause of death in Lebanon. To aid awareness, Murr Television launched an interesting campaign to help women overcome the fear and stigma of having an annual preventative exam.

FP7 Beirut, part of McCann Worldgroup, created "Bald for You," where a young woman, Francoise Freifer, decided to go bald to show her mother the importance of having an annual check-up for breast cancer. The reason? She never wants to see her mom get a bald head from chemo.

Ambient stickers placed in hair salons, along with pop-up salons across Lebanon, and invited women and men in the country to go bald, positively provoking the women in their lives to get themselves checked, as well as donate their hair to NGOs to create wigs for breast-cancer patients.



Next story loading loading..