VideoAmp, Grapeshot Partner To Enhance Keyword Targeting Capabilities

VideoAmp and Grapeshot announced on Wednesday a partnership integrating Grapeshot's Live Audience pre-bid keyword targeting solution with VideoAmp's proprietary user graph.

Programmatic buyers will now have the ability to find live audience segments across platforms including desktop, mobile and TV, as well as being able to leverage custom audience definitions and take advantage of social media trends.

“In addition to offering Grapeshot’s full suite of pre-bid targeting solutions, VideoAmp will incorporate Grapeshot analysis of digital content consumption to help power their proprietary device graph,” stated Ryan McBride, vice president of platform partnerships at Grapeshot.

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