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Karmarama Wins Philadelphia European Account

  • Campaign, Thursday, January 26, 2017 7 AM

Mondelez has appointed Karmarama as the lead creative agency across Europe for cream cheese brand Philadelphia. Karmarama, which was acquired by consulting giant Accenture in November, won the work in a competitive pitch against Anomaly and Havas London. The incumbent, J Walter Thompson, did not repitch.

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