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ISBA Will Be 'Upping Its Game' In 2017

ISBA will be “upping its game” in 2017, according to new director general Phil Smith. Under his leadership the self-proclaimed ‘voice of British advertisers’ plans to move from a “defensive” position of protecting advertisers’ interests in the media owner and agency environment to addressing the issues brand builders face in the digital world.

Read the whole story at Marketing Week »

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