Around the Net
ISBA Will Be 'Upping Its Game' In 2017
- Marketing Week, Thursday, January 26, 2017 8:34 AM
ISBA will be “upping its game” in 2017, according to new director general Phil Smith. Under his leadership the self-proclaimed ‘voice of British advertisers’ plans to move from a “defensive” position of protecting advertisers’ interests in the media owner and agency environment to addressing the issues brand builders face in the digital world.
