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Facebook Now Favoring Videos With Higher Completion Rates

  • Re/code, Friday, January 27, 2017 2:43 PM
In users’ News Feeds, Facebook plans to start giving more visibility to videos with higher complete rates. “This is a shift … from Facebook, which kick-started its move into video by crediting video publishers with a ‘view’ if someone watched something for a minimum of three seconds,” Recode writes. “That reward system, coupled with the fact that Facebook automatically plays videos for people when they show up in their feeds, trained Facebook publishers to make videos with Things That Grab Your Attention Right Away.”

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