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Mercedes-Benz Targets Younger Audience With 'Customised Agencies'

Mercedes-Benz is targeting a younger audience and responding to rapid technological change by launching a new marketing strategy based on “human-centred innovation” and “customised agencies.” The plans were set out at a media event at the company’s headquarters in Stuttgart, Germany, earlier this week. Mercedes-Benz also provided an exclusive preview of its Super Bowl ad.

Read the whole story at Marketing Week »

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