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90% Of Advertisers Currently Unhappy With Programmatic Relationships

Some 90% of advertisers aren’t happy with their current programmatic relationship, while two-thirds are uncomfortable with the conflicts created by principal trading, according to a new WFA report. The findings are based on a survey of 59 WFA members across 18 industry sectors with a total global ad spend in excess of $70bn (£55bn). In Europe, 17% of digital ad spend is programmatic.

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