Pet food brand Pedigree is ringing in its sponsorship of Animal Planet’s Puppy Bowl XIII with an immersive look into the game, along with digital videos outlining the “pupletes”
journey to gridiron glory. The collaboration marks the 12th consecutive year Pedigree has aligned itself with the Puppy Bowl — Animal Planet’s yearly showcase on Super Bowl Sunday that
pits adoptable dogs against each other in a football-themed competition. This year, Pedigree will sponsor a "Puppy Bowl Virtual Reality" experience – giving viewers a "pup's-eye-view" of the
action on the field – as well as a behind-the-scenes look at the training process.
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