As American brands slowly test the anti-Trump waters -- with Uber and Google, among others, criticizing the travel ban executive order -- the UK arm of Unilever’s Dove and WPP’s Ogilvy has taken it a step further.
“New Dove antiperspirant will boost your wifi signal,” reads one of the blatant falsehoods seen in UK newspapers.
The two-page ad appeared in The Guardian and The Times of London on Saturday, according to Campaign US.
Other #AlternativeFacts about Dove antiperspirant:
-- “New Dove antiperspirant increases your IQ by 40 points.”
-- “New Dove antiperspirant was first used by Cleopatra.”
-- “New Dove antiperspirant can plan your next holiday at a competitive rate.”
These “facts” appear on the left-hand page with the hashtag #AlternativeFacts at the bottom.
On the right-hand page is a single typewritten line: “New Dove antiperspirant cares for your underarm skin like never before,” followed by #RealFacts.