A 30-second big game ad is set to Foreigner's "Cold As Ice" and gives viewer's an inside look at beef served by other chains, aptly named Othr Guyz LLC in the ad.
It's a storage facility filled with frozen beef patties that an employee defrosts with a hair dryer. Not palate-pleasing by any means, even with Foreigner piped throughout the chill factory.
"Don't settle for frozen beef," closes the ad, driving viewers to the Othr Guyz website. VML created the campaign.