Freshpet is continuing its "Letters in Motion" campaign to coincide with a new line of refrigerated products.
Developed with agency Terri & Sandy (T&S), the campaign originally launched in August 2016, introducing a platform to showcase consumers who write to the pet food company. So far, agency and company consider the effort a success.
"Just last year, we received thousands of letters from pet parents and the positive feedback is what keeps us going," with the campaign, says Scott Morris, co-founder, chief pet officer, Freshpet.
The latest effort shows how English bulldog puppy Tank brought a renewed sense of joy to U.S. Air Force veteran Bryce after he returned home injured from his service.
This ad debuted today and includes 15- and 30-second versions for national TV that will air throughout 2017. There’s also a :60-second digital spot appearing on Freshpet's own channels, Freshpet.com/Letters, YouTube and Facebook.
Video content will be supported by various digital assets including pre-roll, display banners and Facebook ads.
Other letters selected to highlight the “transformative power” of Freshpet have ranged from pets who have overcome health issues to picky eaters.