McCann New York Strategy Director Heads to Paris-Based Fred & Farid

Fred & Farid Paris has hired Julien Delatte as Head of Strategy & Business Intelligence. Delatte comes to Fred & Farid from McCann New York where he was senior VP group strategy director. Delatte will work with Lionel Benbassat, general manager and Creative Director Olivier Lefebvre and will oversee the agency's strategy and business intelligence departments in Paris.

On joining Fred & Farid, Delatte said, “When I decided to return to France, I could not find a challenge more exciting than to join Fred & Farid Paris. It is a thrilling opportunity given the creative reputation of the agency as well as the seamless strategic integration it offers between three markets and cultures I am familiar with,
China, Europe, North America”.

Delatte graduated from Emlyon Business School with a degree in Management & Marketing, and from the Technische Universität Berlin with a degree in Microeconomics & Marketing Strategy. He began his career as a strategic planner at Saatchi & Saatchi in 1999. In 2005 he headed to China for a three year stint with Saatchi & Saatchi. He returned to France and from 2008 to 2014 worked at BETC and Lowe Stratéus before his work with McCann New York.

During his career between Europe, China and the U.S, Delatte worked on global brands such as, P&G, Nespresso, Toyota, Nikon, Dentyne, Mondelez, the US Postal Service and NBC Universal.



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