Around the Net
UK 2016 Ad Spend Slightly Down On Forecasts, Despite Record GBP5bn Q3
- Campaign, Tuesday, January 31, 2017 9:11 AM
Total growth was 4.4% in 2016, the latest Advertising Association/Warc Expenditure Report estimates – a drop of 0.8% points on its previous forecast for the year. The downgrade came despite spend in the third quarter of the year reaching GBP5.14bn, marking the first time the July – September period has broken the GBP5bn barrier.
