CareFirst Picks DraftWorldwide

  • July 23, 2002
CareFirst Blue Cross Blue Shield has picked DraftWorldwide New York as its direct marketing agency for direct response television, print advertising and interactive marketing. DraftWorldwide expects its first creative work for CareFirst to appear in the fourth quarter. The company will handle campaign planning, creative, production and media buying through ID Media. ID Media, which merged with DraftWorldwide and Initiative Media, has been doing CareFirst’s media planning and buying since 2000. DraftWorldwide’s other clients include American Express, Burger King, Compaq and Kellogg’s.
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