Around the Net
Facebook Claims Brands Not Concerned Over Last Year's Video Metrics Issue
- Marketing Week, Wednesday, February 1, 2017 6:27 AM
Facebook does not believe marketers were concerned following last year’s metrics issues, as it says third-party partnerships and “transparency” have left it in a good position. The tech giant came under fire last year after admitting it had discovered a number of errors in the way it measures audiences across a range of its products.
