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Data-Driven Marketing, Advertising Now A Central Pillar For Brands, DMA Study Finds

  • DMA, Wednesday, February 1, 2017 11:46 AM

In just three short years, DDMA has gone from being a niche discipline to take centre stage in the development of offers, messages and experiences that span virtually every customer touchpoint. Rather than just sitting in marketing alone, CMOs, CEOs and business leaders globally are beginning to realise the importance of DDMA and integrating it into other business functions.

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