BIZ DEV: Young & Laramore Named AOR For Trane And American Standard Heating And Air Conditioning

Young & Laramore was named creative agency of record for two Trane, a residential heating, ventilation and air conditioning brand, and American Standard Heating and Air Conditioning. Both brands are part of Ingersoll Rand's portfolio of consumer and industrial products.

Trane and American Standard tapped the agency to refine its brand strategy and will be responsible for brand strategy, creative, social media, media planning and buying, analytics and measurement. Havas Formula will handle public relations.

First work for Trane and American Standard will launch in Q3 and include broadcast, digital, social and out of home elements.

"We're thrilled to be working with another great set of brands in the home category," said Tom Denari, president of Young & Laramore. "Our team did a great job of demonstrating our understanding of homeowners, leveraging our experience with brands including Brizo, KraftMaid, Angie's List, Stanley Steamer, Hillman and Scotts Lawn Service. We're very excited about this partnership and look forward to our work together."



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