Well, well, well. This is some fancy new, right? For the 11th year in a row, BBDO Worldwide has scored the top spot on The Gunn Report's list of most creative agency networks in the world. Also, for the
first time, BBDO was ranked the number one agency network across all four of The Gunn Report major categories: Digital, Film, Print and Integrated.
Of the achievement, BBDO Worldwide President and CEO Andrew Robertson said, "There is a proven correlation between work that does exceptionally well in award shows and work that works exceptionally well in the marketplace for clients. So this matters. It is especially gratifying to be the most awarded network in Digital and Integrated, as well as Film and Print. And winning overall for the 11th year in a row proves that when we say we are about 'The Work The Work The Work,' we mean it. I am proud of our people and grateful to our clients."
Four BBDO agencies were ranked among the top ten individual agencies in the world: Colenso BBDO, NZ #2; Almap BBDO, Brazil #3; AMV BBDO, London #6; and BBDO New York #8. No other agency network had more than one. Thirty-three BBDO agencies from 26 countries across every region contributed to these results.
In other Gunn Report achievements, adam&eveDDB London was the most awarded agency, Burger King's McWhopper by Y&R New Zealand was the most awarded campaign, America was the most rewarded country and Samsung was the most awarded brand.