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More Brands Likely To Follow P&G With Probes Into 'Murky' Media

  • The Drum, Friday, February 3, 2017 8:35 AM
Procter & Gamble is not the only big-spending advertiser threatening to pull spend from online media's powerbrokers should they fail to clean up the "murky," "fraudulent" supply chain. Other marketers are mulling similar ultimatums who may now feel inspired to go public.

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