Around the Net
How Mazda's Marketing Has Evolved
- Marketing Dive, Friday, February 3, 2017 8 AM
Over the past few years, Mazda has successfully evolved from company-centric to experience-driven marketing, with digital now accounting for more than 40% of its spend while loyalty, search interest, video views and sales are all growing. The foundation of Mazda's customer-centric approach is its targeting approach, which favors psychographics over demographics.
