Around the Net
Gatorade Bath Is Marketing Gold
- Fox Business, Monday, February 6, 2017 8 AM
For Gatorade, the surprise sports-drink baths have been a massive marketing coup. Since 1987, 20 of 30 Super Bowls have featured a Gatorade dunk by the victorious team. Those 20 instances have generated more than $17 million in equivalent advertising value across television, radio and other mediums, according to Apex Marketing, an analytics firm.
