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Nearly Two In Three Would Pay More For A Simple Brand Experience

Being classed as ‘simple’ isn’t always seen as a positive but when it comes to brand proposition, being simple is most definitely an advantage. The majority of consumers (62%) are prepared to pay more for a simple experience, new research from Siegel+Gale finds, while 61% would recommend a brand if it has a clear proposition that saves them time. 

Read the whole story at Marketing Week »

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