TaylorMade swiftly launched a 15-second spot that shows a golfer teeing up and ready to hit a ball. Halfway through, viewers watch Woods send the ball off, and the camera takes its time to measure up the TaylorMade club that aided Woods. The spot ends with Woods placing a tiger golf club cover on his new club and a welcome message from TaylorMade: "#1 is never done. Welcome to the family."
Zambezi created the campaign.