Around the Net
New DMA Chair Says Brands Need More 'Authentic Engagement'
- DMA, Wednesday, February 8, 2017 6 AM
Mark Runacus, chief strategy officer at Karmarama, has been named as the new chair of the DMA Board. As his tenure begins, Runacus said: "In a 'post-truth' world, the data-driven creative industries are best placed to lead a more authentic engagement with consumers."
