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O2's CMO Joins P&G Call For Great Transparency

  • Campaign, Wednesday, February 8, 2017 6 AM

O2's chief marketing officer Nina Bibby has joined calls for third party oversight of digital ad viewing metrics as she prepares to chair the jury for this year's UK Effie awards. Asked about P&G CMO Marc Pritchard's speech last week on media transparency, Bibby agreed that media agencies had a vital role to play in ensuring brands could have confidence in their digital advertising.

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