Commentary

Last Minute Fix

According to the Pollfish Valentine's Day National Survey of 1,000 American consumers, men are 1.6x as likely as women to buy expensive Valentine's Day gifts. 55% of men and 33% of women intend to spend $50 or more on their significant other this year.

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The results of this study cannot be shortened, nor would making them longer be an enhancement, so here’s the Pollfish Valentine's Day National Survey verbatim:

AMERICANS MOST WANT TO BUY EDIBLE GIFTS FOR VALENTINE'S DAY

Which types of products would you like to buy for your significant other on Valentine's Day?

1. Dinner or drinks (58%)

2. Chocolates or candy (54%)

3. Flowers (40%)

4. Greeting cards (38%)

5. Clothing or accessories (31%)

HERSHEY'S IS THE MOST COVETED CHOCOLATE BRAND

Which chocolate brands would you most like to buy for your significant other on Valentine's Day?

1. Hershey's (50%)

2. Dove (40%)

3. Russell Stover (36%)

4. Ghirardelli (34%)

5. Godiva (32%)

ZALES IS THE MOST COVETED JEWELRY STORE

From which store would you most like to buy jewelry for your significant other on Valentine's Day?

1. Zales (37%)

2. Kays (37%)

3. Jared (29%)

4. Pandora (23%)

5. Tiffany & Co (20%)

AMERICANS PREFER TO EAT AT RED LOBSTER

How likely are you to recommend eating at this national chain restaurant for Valentine's Day to a friend or colleague?

(The net promoter score, (NPS), measures customer satisfaction and brand perception on a scale of -100 to +100. A positive, high score means consumers actively recommend the brand vs.a negative score that could mean consumers actively dissuade friends.)

1. Red Lobster: NPS of 1

2. Olive Garden: NPS of 0

3. Outback Steakhouse: NPS of -1

4. The Cheesecake Factory: NPS of -4

5. TGI Friday's: NPS of -22

The majority of national chain restaurants received a negative NPS, indicating that most Americans might prefer to dine out at an independent restaurant for Valentine's Day.

 

 

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