Around the Net
Asian Click Rates Plunge as Email Volume Surges
- Marketing, Monday, February 13, 2017 11:40 AM
Email click rates fell by 12.5% in the Asia Pacific area in Q3 2016, compared with the prior quarter. Epsilon, which analyzed data from 772 million emails, attributes it to a 53% increase in the average number of messages delivered per company. The study covers Australia, mainland China, Hong Kong, Japan and Singapore.
