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News Corp Drops Rubicon, Defecting To AppNexus?

  • The Drum, Tuesday, February 14, 2017 8:15 AM
Only a matter of days after its leadership spoke publicly to investors about its ambitions to launch its own “programmatic ad network”, News Corp has offloaded all its investment in under-fire ad-tech outfit Rubicon Project, in a sign that many are interpreting as a wholesale defection to rival AppNexus.

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