'Outside,' Globe Pequot Sign Publishing Deal

OutsideMagazine has signed a three-year deal with book publishing company Globe Pequot.

The first book to be published will debut in October to coincide with Outside’s 40th anniversary. “A View from the Edge of the World” is a curated collection of Outside Magazine’s adventure photography from its Exposure section. The forward was written by longtime Outside contributor Jimmy Chin.

Editor of Outside Magazine Chris Keyes told Publishers Daily that adventure photography and long-form literary storytelling has been the focus of the magazine since its debut in 1977.

“We see books as a natural extension of our brand. And we've had success in this space before, having published several anthologies and photo books over the years. Entering our 40th anniversary year, we made it a priority to find a book partner to help us take advantage of an extensive back catalog that includes hundreds of great stories and photos,” he said.



Keyes said Outside will use its print, digital and social platforms “to the full extent to build awareness among our readers” of the books to come. “We also hope [to] build programs with some of our advertising partners.”

Keyes said Outside and Globe Pequot plan to release a story anthology in the spring of 2018 and another in that fall. The fall 2018 book will “most likely [be] focused on true-crime stories. Right now, we're focusing on our back catalog.”

Outside magazine covers travel, sports, adventure, health and fitness, as well as the culture, environment and personalities of the world.

Last spring, Active Interest Media (AIM) signed a publishing partnership with Globe Pequot. AIM locked a multi-year deal with the independent book publisher to produce books throughout the company’s magazine titles’ divisions, such as marine, outdoor, healthy living, home, woodworking, gardening and equine.

A few months ago, Forbes teamed up with Advantage Media Group to form its own book publishing imprint business called ForbesBooks.

Book publishing helps publishers diversify their business in an era when print advertising revenue is declining.

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