Hallmark and its agency mcgarrybowen Chicago are celebrating Valentine's Day and the “season of romance” with a video titled "Hannah and Henry." It follows two coworkers who like one another, yet only find romance thanks to the help of their colleague.
The two-minute spot ends with: “When you care enough to show the way…you can change the world.”
The video was timed to the Hallmark Channel’s “Countdown to Valentine’s Day” movies this month.
The work falls under the broader “Care Enough” campaign that encourages people to help make someone else’s day.
"Hallmark is not simply in the business of cards... Hallmark is in the business of caring," the firm stated. "A card or keepsake is part of that, but the Care Enough platform was designed to show the world how small acts of caring can make a big impact.”