- Bloomberg, Wednesday, February 15, 2017 2:48 PM
Risk aversion is hurting Apple’s acquisition strategy, sources tell
Bloomberg. “Apple has struggled for years to pull off bigger deals because of a series of quirks: an
aversion to risk, reluctance to work with external advisers like investment banks and inexperience in closing and integrating large takeovers,” it writes. “Apple’s biggest deal in
its 41-year history was the $3 billion purchase Beats Electronics in 2014, followed by the $400 million acquisition of NeXT Computer in 1996.”
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