Imagine researching a beautiful piece of jewelry for your loved one online, only to have jewelry ads invade her net browsing, even after you deleted your search history. Surprise ruined, and a faux sense of shock will take its place.
Surprise Keeper is a downloadable browser extension that allows users to change what ads are shown. Jewelry ads can be swapped out for something less sexy, like socks. I guess this rogue ad change has to take place immediately after researching the jewelry for this to work. Check out a how-to video here, created by Leo Burnett Moscow.