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Half Of Snapchat Users Open Brand Stories

  • Campaign, Thursday, February 16, 2017 8:10 AM

More than 50% of Snapchat users will open a brand's story, and more than 85% of them will watch the entire story, according to a report entitled "Snapchat Quarterly Report Q4" by Snaplytics. The report also discovered that 64% of new brand followers will search for brands by the username, while approximately 25% will use Snapcodes and less than 10% will use deep links.

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