Around the Net
Pernod Ricard Seeks Direct Relationships With Customers And Their Data
- Marketing Week, Thursday, February 16, 2017 8:30 AM
Pernod Ricard is putting a heavier focus on collecting data directly from consumers and buying media in-house rather than using agencies. The drinks brand has moved to take media buying, programmatic and data collection in-house, as it believes having direct consumer relationships is “the way forward.”
