Around the Net
Marketers Not In Tune With What Consumers Want From Email
- Econsultancy, Friday, February 17, 2017 10:34 AM
Marketers may think they know what makes for compelling and effective emails, but consumers see things differently. A December 2016 survey by the Direct Marketing Association UK (DMA UK) found that UK marketers tend to consider credibility and trustworthiness key to an effective mailing.
