Time Inc.’s Sports Illustrated has partnered with Jerry Bruckheimer TV (JBTV) to create a new investigative documentary series about athletes involved in criminal activities and misdeeds.
The working title, “Sports Illustrated: True Crime,” is a reflection of the recently launched “SI True Crime” investigation franchise, which has dug into cases like the “I-5 Killer” Randall Woodfield, who was drafted by the Green Bay Packers, and former MLB player Milton Bradley’s abusive relationship.
Time Inc. and JBTV will soon begin discussions with potential distribution partners for the series. “Sports Illustrated: True Crime” will have multi-platform editorial support from Sports Illustrated and Time Inc., the company said.
Bruce Gersh, SVP of strategy and business development for Time Inc., said in a statement that this project will “expand the Sports Illustrated brand of storytelling” and help “extend the brand to new audiences.”
Bruckheimer told Variety that he was impressed with recent TV docu-series, such as ESPN’s “O.J.: Made in America," which look at the intersection of crime and sports in the U.S.
JBTV created television crime drama “C.S.I.: Crime Scene Investigation” in 2000, which inspired popular spinoffs “C.S.I.: Miami” and “C.S.I.: NY.”
“Sports Illustrated: True Crime” will be executive produced by Bruckheimer, Jonathan Littman and KristieAnne Reed, as well as Time Inc.’s Gersh, Ian Orefice, Chris Stone, Jon Wertheim and Josh Oshinsky.
This deal is the latest in Time Inc.’s strategy to expand its publishing brands’ reach through TV programs.
Earlier this week, Time Inc. announced that its People magazine brand was partnering with ABC News on a limited series called “People Icons,” premiering March 7 on ABC.
The hour-long weekly program will be hosted by “Good Morning America” co-anchor Lara Spencer and is inspired by iconic People magazine covers.
People's Editor in Chief Jess Cagle and other People editors will be featured throughout the series.
Each episode will have a different theme, such as “Celebrity Love Stories,” “Gone Too Soon” and “Sexiest Man Alive.”Time Inc. is also producing a four-hour documentary across two nights on Princess Diana for ABC, as well as Time’s “The Mars Generation” for Netflix and “Beyond a Year in Space,” the sequel to “Year in Space,” produced in partnership with PBS.