- Bloomberg, Thursday, February 16, 2017 2:46 PM
explores why Apple has so far failed to mount a competitive TV strategy. “Time and again … Apple engineers have been forced to compromise on Apple's vision of
revolutionizing the living room,” it writes, citing sources. “Early on, the Apple TV was going to replace the clunky set-top boxes from the cable companies and stream live television.
It never happened.”
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