The Philips FlexCare Platinum Connected toothbrush is more than just a device for keeping your mouth clean – it’s an IoT machine. Wireless sensors measure the location, pressure and scrubbing patterns of the 31,000 strokes-per-minute vibrating bristles. The data is transferred via Bluetooth to a mobile app that provides a three-dimensional post-brush analysis of coverage, recommending areas of the mouth that should be “touched up” or given extra attention. There’s an option to send a month-long history of brushing patterns to your dentist to keep them informed of your brushing habits. And all of this data, along with many of Philips’ other connected device efforts, run out of Amazon Web Services’ cloud. It’s a new era of Intenet of Things-enabled machines, and Philips wants to be on the cutting edge of offering its consumer and business customers access to more data, which they hope will help keep patients more healthy and the machines running more smoothly.