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ITV Seeks First Creative Agency In Six Years

  • The Drum, Friday, February 17, 2017 7:54 AM

ITV is in talks to hire its first creative agency in six years for an under-wraps project that could see the broadcaster shake up its marketing output as it looks to steal back its crown from digital disruptors. It would be the first prospective creative agency to work on the ITV account since BBH held it between 2007 and 2011.

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