NEW! GEICO Launches Latest Round Of Pre-Roll Ads

by Amy Corr @MediaPostOTL, February 20, 2017

Geico launched its third round of pre-roll videos that crushes its own ads for a viewer's entertainment and convenience.

The company created five different pre-roll videos that were compressed; think of the scene in "Indiana Jones and the Temple of Doom," where the walls start to move and crush Harrison Ford.

In Geico's version, there's freshly a stacked canned food display that goes south, a massage that's anything but relaxing, a condensed pottery class, a small venue for racquetball and a Scottish shop where the bagpipes need saving. The Martin Agency created the campaign.

ad campaign, advertising, creative, insurance, pre-roll

1 comment about "NEW! GEICO Launches Latest Round Of Pre-Roll Ads".

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Jonathan Hutter from Northern Light Health, February 21, 2017 at 3:30 p.m.
I'd like to hear the opinions of a MediaPost reviewing pro. To me, these are ideas that sounded great at the concept stage, but came up juuuussst short at the final cut. They could have at least hired some good racquetball players.
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