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Motorsports Sponsor Spend Sees Slowdown

With the 2017 NASCAR season about to start at the Daytona 500, and Formula 1 just behind, marketers are gearing up. Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.75 billion in 2017, up 3.1% from $5.58 billion in 2016, but behind the projected 4.5% increase in overall global sponsorship spending, according to IEG.

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