• by Tobi Elkin  @tobielkin, February 21, 2017

Cross-device marketing tech firm Tapad on Tuesday said it named Steffen Svartberg Kristiansen head of its Nordic operations. Kristiansen will lead the company’s Nordic business from its new Oslo hub and report to Pierre Martensson, SVP and GM of Tapad’s global data division.

Tapad said Kristiansen has more than a decade of experience in Norway’s advertising industry. Most recently, he led the Norwegian operations for Adform, a global ad-tech firm, where he managed sales, product development, client services, and creative production.

In addition to expanding Tapad’s Nordic customer base, Kristiansen will help grow the company’s business development, sales, and operations teams.