Around the Net
Apple Changes Relationship With Lead Ad Agency
- Business Insider, Tuesday, February 21, 2017 8 AM
Apple is changing the way it works with its lead advertising agency, TBWAMedia Arts Lab, as part of an effort to streamline its global marketing output. The agency’s Apple team has been restructured to focus more on digital and local campaigns. It means the agency will do less work localizing its big global brand campaigns for different geographical regions.
