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Sainsbury's Looks To Mart Portas For General Merchandise Revival

  • The Drum, Thursday, February 23, 2017 8:39 AM

Sainsbury’s will re-establish its Tu clothing brand and launch a new homeware brand in the coming months following the appointment of Portas, the creative agency run by guru Mary Portas. The supermarket has been on the hunt for an agency since November after spinning off the general merchandise (GM) advertising account from grocery, which went to Weiden + Kennedy last August.

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