Around the Net
Ad-Blocking Rates Plateau, IAB Finds
- The Drum, Thursday, February 23, 2017 8:39 AM
The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest ad blocking report from the IAB, conducted online by YouGov. Of 2,018 respondents, one in five (21%) who originally downloaded ad blockers don’t currently use them, the report suggests.
