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Ad-Blocking Rates Plateau, IAB Finds

  • The Drum, Thursday, February 23, 2017 8:39 AM

The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest ad blocking report from the IAB, conducted online by YouGov. Of 2,018 respondents, one in five (21%) who originally downloaded ad blockers don’t currently use them, the report suggests. 

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