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How Much Fitbit Paid For Smartwatch Startup Pebble

Fitbit finally disclosed Wednesday that it paid $23 million to acquire assets from beleaguered smartwatch startup Pebble. The sale price was a secret until now, but it was listed in Fitbit's earnings release. When the deal was formally announced late last year, neither company would disclose how much the deal was worth, but estimates pegged it at less than $40 million.

Read the whole story at Business Insider »

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