Parade is partnering with Gannett, owner of USA Today, to have 21 of its local brands distribute Parade magazine in its Sunday newspapers starting March 5.
The 21 brands range from The Arizona Republic to the Indianapolis Star.
“This valuable partnership helps further Parade’s connection to local communities in key markets, such as our company headquarters in Nashville,” stated Dave Barber, EVP of newspaper relations for Parade’s parent company AMG/Parade.
Parade magazine is currently distributed in over 645 newspapers across the country every Sunday.
“We have recently re-extended our contracts with newspapers from The Tribune Company and McClatchy, just to name a few,” Barber told Publishers Daily about the magazine’s distribution partnerships. “TheHouston Chronicle will begin carrying Parade in March, as well.”
Printed on newsprint, the publication covers entertainment and pop-culture, as well as inspiring stories about life and community. It usually contains one main feature article and regular columns, such as "Personality Parade," which profiles celebrities; "Parade Picks," a curated collection of new things to buy or try; and advice column "Ask Marilyn."
Parade’s annual “What America Eats” issue will be available in Gannett's 21 local newspapers. The issue highlights the top trends and shopping habits of Americans at supermarkets this year.
AMG/Parade is based in Nashville, Tennessee and New York. Its brands also include Relish, Spry Living, Athlon Sports & Life and American Profile's Community Table. They reach a combined audience of more than 150 million monthly in print and a monthly digital audience network of over 100 million uniques.
Parade magazine claims it has a 22 million monthly circulation and a monthly readership of 54 million.