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Bud Light Relaunched In The UK

Bud Light is forging a comeback in the UK, 16 years after the last attempt to introduce the US beer to the country ended in failure. The light beer went on sale in shops and pubs across the UK on Saturday. It has a much lower ABV than normal Budweiser, at 3.5%, and just 27 calories per 100ml.

Read the whole story at Marketing Week »

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