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ABInBev Brings Bud Light To Britain

Bud Light is finally moving across the pond. ABInBev is launching the brand in the UK with an eye toward appealing to a new generation of consumers. The brand has already begun rolling out in grocery stories and convenience outlets, and will soon be in on-trade outlets. The launch will be supported by a fully-integrated, multi-million-pound marketing campaign that "celebrates the brand's light-hearted personality," according to Retail Time

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