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Cadillac Addresses Divided Nation With Ad

Cadillac is the latest marketer to take on the task of bringing together a divided nation with an ad that ran during Sunday's Academy Awards telecast. The commercial depicts street protests along side scenes of people helping other people (such as a rescue effort from a flooded neighborhood). Director of Brand Marketing Melody Lee says the ad is not a "political or social statement," but rather a "celebration of the incredible American spirit."

Read the whole story at Advertising Age »

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